Grail is an innovator in cancer research and is on the verge of releasing breakthrough technology in the detection of cancer.  Grail’s newest product will be able to detect dozens of DNA tumors with a single blood draw allowing patients to discover cancer earlier where the survival rate is significantly higher.  Grail reached out to Butchershop.co to elevate their current branding in anticipation of this new technology.  Butchershop and I collaborated to create a brand identity and digital presence that is progressive but professional.  

These updates are currently in development and will be launched in the near future.